Kanbayashi Shunsho Matcha - Goun no Shiro Ceremonial Grade Matcha Powder

Kanbayashi Shunsho Matcha – Goun no Shiro (五雲の白)

Ceremonial-Grade Japanese Matcha Powder - 20 g / 40 g

Goun no Shiro, meaning "White of Five Clouds," is a refined ceremonial matcha from Kanbayashi Shunsho, a storied Uji tea producer with over 450 years of heritage. Favoured by the Grand Master of the tea ceremony, this matcha excellence is known for its clarity, subtle sweetness, and pristinely clean finish.

Flavour Profile

• Deep umami and delicate sweetness, offering a light yet rich taste without any bitterness
• A clean, refreshing aftertaste, exceptionally accessible and enjoyable even for matcha newcomers

Aroma & Texture

• Vibrant jade-green powder with a smooth, velvety texture
• Whisks into a fine, stable froth - ideal for both traditional tea ceremony-style usucha and everyday bowls

Why It Stands Out

• An approachable ceremonial matcha with a grace that echoes gentleness and quality
• Perfect for both mindful rituals and simple moments of indulgence
• Packaging includes premium airtight tins ensuring freshness and preservation of flavour

Perfect For

• Traditional usucha rituals - soft, fragrant and refreshing
• Matcha lattes or iced beverages - delivers elegance in modern formats without overpowering

Product Details

• Net Weight: Available in 20 g or 40 g tins
• Grade: Ceremonial
• Origin: Uji, Kyoto, Japan
• Producer: Kanbayashi Shunsho (established during the Eiroku era, ~1560)

Goun no Shiro is a matcha of serene elegance, light, balanced, and rooted deeply in Japanese tradition. Perfect for daily calm or elegant tea ceremonies alike.